Idol group sparks controversy after making their entire comeback MV with AI
H1-KEY's comeback MV is entirely AI-generated, and the post says the members neither filmed for it nor were consulted.
Girl group H1-KEY, known for songs like Rose Blossom and Summer Was You
announced a new comeback with a concept that's a complete 180 from before.
Things already felt iffy when the MV teaser came out,
and now the MV for the new comeback song is out, and the whole thing is AI.
Then it was basically confirmed when the members said they'd never even filmed for the MV and hadn't been asked for their input.
The MV is AI from beginning to end, without the members appearing at all...
International fans in particular are pushing back hard.
This isn't some one-off event single either. They used AI for the entire MV of an official comeback they're promoting on music shows.
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The issue isn't hate comments. Isn't it that the members were turned into content without their consent just because the agency owns the IP? Every member is an individual human being, and it feels like we're losing way too much respect for people, which doesn't sit right with me. (I always criticize cases where people's images or skills are used to train AI and then those same people get fired too T_T Isn't this ultimately just a way for the small number of people with capital to save money and profit?)
No, this is insane. I thought the singers were actually in it, so I was wondering what the problem was; doing this without their consent is a bit much.
AI-made teasers and remix MVs are common these days, but using AI even for the title track's MV is too much... They're putting in zero effort T_T