The charm of HYBE's rookie group RIIZE

What happened

SUNGCHAN's blond curls dominate reactions to RIIZE's short featuring SHOTARO, EUNSEOK and SUNGCHAN. The 24-second upload is titled the hyungs.

Why Koreans care

형 (hyeong, an older brother or older male to a male speaker) explains the title's relationship language. In a group context it can mark the older members without implying biological kinship; calling SHOTARO a baby in a reply instead comments on his cute appearance.

In the Korean comments

Majority in the supplied comments, curly styling: “SUNGCHAN looks like Cupid with his curly hair.” Minority, SHOTARO's youthful appearance: “Explain why SHOTARO looks so much like a baby.”

What the words mean

볶머 (bokmeo, slang for curled or permed hair) compresses a playful expression about frying hair. These comments admire the curls; they are not describing burnt hair, and the wording alone cannot establish which styling method was used.