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YouTube 13.4M views·YouTube 37.2K comments·2mo ago

EVAN (에반) 'Death of Me' Official MV

The Korean context

What happened

Soloist EVAN's 'Death of Me' MV backs his first mini album, which just earned him a second music-show win. The album 'DEATH OF ME' released September 7, 2026 (KST) via BELIFT LAB under HYBE LABELS, and commenters report a same-day No. 1 on 더쇼 (Deo Syo, "The Show," a weekly Korean music-ranking program).

More context

Why Koreans care

BELIFT LAB is the HYBE-affiliated label best known as ENHYPEN's agency, so EVAN's solo debut coming from that same roof carries built-in industry attention and comparison for Korean viewers. Music-show wins like this one on 더쇼 (Deo Syo, "The Show") are calculated from a mix of album sales, streaming, and viewer voting, making them a closely watched benchmark for how a rookie act is performing in its debut week — which is why commenters treat the win as a milestone rather than routine promotion.

In the Korean comments

Most comments are straightforward celebration of the chart win: one top comment reads, "Evan got No. 1 on The Show today. Congratulations so, so, so much" (majority). A fandom-style comment switches to addressing him by the name 희승 (Heeseung) rather than his stage name and frames the win as personal validation: "Heeseung, congrats on your second No. 1... seeing you prove for yourself that your path was the right one makes me so proud, and it gives me a positive push in my own life too" (fandom). A dissenting comment turns the celebration into a complaint about the label: "빌랩 (Billaeb, fan shorthand for BELIFT LAB), it's your turn now — do something, whether that's fixing the YouTube view-count tally or finally releasing more of the limited-edition album stock you created" (minority).

What the words mean

Seeing commenters call him 희승 (Heeseung) instead of EVAN could read as a mix-up to an outsider, but it's fans using his given name as a mark of closeness, a common practice even after an idol has a stage name. The minority comment's line about "normalizing" the YouTube view count is not a tech-support request — it echoes a recurring K-pop fan grievance that MV view counts get undercounted or throttled during comeback week, paired with a jab that the label intentionally limited physical album stock to manufacture scarcity.

Comments shown here come from this video.

Comments in Korean20

The same comments the article read — most-liked first

@@A***92

이 노래랑 뮤직비디오에서 벗어날 수가 없어요, 정말 너무 좋았어요!!♡

@@l***89

노래, 비주얼, 뮤비, 분위기, 춤 다 너무 희승이답고 잘나왔다 ㅠㅠㅠ 드디어 너의 색깔을 제대로 보여주는구나. 앨범 대박나자 에반!!!!!

@@그***77

우와 넘좋다 쩐다

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