&TEAM 'Mark on Me' Official MV

Why Koreans care

Korean idol comebacks live and die by 음악방송 순위 (eumak bangsong sunwi, weekly terrestrial music show rankings on shows like M Countdown or Music Bank), which blend digital streaming, physical sales, and real-time fan voting. Crucially, the voting apps that feed into that score typically require a Korean phone number to verify an account, so fans outside Korea often cannot cast votes themselves — they have to recruit Korean-based fans to vote on their behalf, which is exactly the dynamic driving the top comment below. &TEAM is also a HYBE Japan-produced group with a large Japanese fanbase (reflected in the MV's Japanese crew and ballerinas), so this cross-border voting gap is a recurring theme during their promotions.

In the Korean comments

Fandom: the top comment is a mobilization post from a fan using the group's fandom name, LUNÉ, urging a coordinated push before the promotion ends: "To get to number one, we need more MV views, and honestly our popularity standing right now is critical. This might be our last chance to hit number one while EJ is serving as MC... Somehow, LUNÉ around the world need to raise MV views, streaming, and votes — especially for voting, we really need Korean LUNÉ's strength! Please lend your support. Let's all LUNÉ worldwide join forces so both &TEAM and LUNÉ can end this promotion smiling." The comment frames Korean fans specifically as the group with the power to vote, distinguishing their role from overseas fans who can help with views and streaming but not the vote itself.

What the words mean

A foreign viewer would likely read "이게 마지막 기회일 거예요" (last chance) as something dire about the group's future, but it almost certainly refers to a narrower window: member EJ currently holding an MC role on a music show, which is typically a temporary rotating position, not a comment on &TEAM's longevity. Likewise, the comment's specific appeal to "한국 LUNÉ" (Korean fans) rather than fans generally isn't random — it reflects the real mechanical limit that Korean music-show voting apps are gated behind domestic phone verification, so international fans are structurally unable to vote no matter how much they want to.