Now I understand why Jaehyun said to feel it.
What happened
BOYNEXTDOOR released a concept film called "OVERDRIVE ver." to promote their new album [HOME: DELUXE], which is set to drop September 28, 2026 at 6 PM KST.
In the Korean comments
One of the most-liked comments zeroes in on a specific prop detail at the 0:57 mark. In translation: "So this is what it takes to be BOYNEXTDOOR's official 먹짱 (meokjjang, "eating champ") — you need a slice of pizza, a piece of chicken, and a whole jar of pickles in your bag... the bar for that title is way too high." 먹짱 (meokjjang, someone who eats impressively) is slang blending "eat" and a suffix meaning "the best," used for someone who impressively eats a lot on camera — the commenter is joking that the food props alone in this scene would set a high bar for earning that nickname. Another top comment ties the film back to something the group apparently said before. In translation: "I finally understand now why Jaehyun told us to feel it." The comment doesn't say when or where Jaehyun said that, but it shows a viewer connecting this release to an earlier phrase from the member rather than just reacting to the film cold. A third comment flags an exact timestamp worth checking on a rewatch. In translation: "At 0:43 I didn't expect an idol music video to include someone throwing up... whoa." The commenter is marking it as a genuinely unusual moment for the genre.
What the words mean
Two comments use the word 브릿지 (beuritji) to describe member Taesan's hair. Literally it's just the Korean transliteration of the English word "bridge," but as hair slang it means something else entirely — a streak of hair dyed a different color, not an actual bridge. One commenter wrote, in translation, "wait, wait... I saw Taesan's beuritji... wait, is this not insane?!" while another wrote, in translation, "his hair really does have a bit of white worked into it..." Both are reacting to the same hair-coloring detail, in an excited, fan-account register.
Comments shown here come from this video.
The same comments the article read — most-liked first
Now I understand why Jaehyun said to feel it.
0:43 I didn't expect to see a vomiting scene in an idol music video…ㄷㄷ
It's something I always feel, but I'm so happy that I get a new feeling with each comeback..
BAKBING reaction summary
Fans are ecstatic about BOYNEXTDOOR's new concept, with many saying they always feel something new. Some expressed surprise, stating, 'I never expected a vomiting scene in an idol MV.'
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