BOYNEXTDOOR (보이넥스트도어) [HOME: DELUXE] Concept Film: SPARK ver.

Why Koreans care

The credits list Son Minkyung as director and also as the person who did both edit and colour. The 3D and "AI VFX" work is credited to Lee Minhyeok, with Baek Youngwook credited for AI VFX. The composer is credited as Hey Farmer. The description doesn't say what the AI VFX is used for in the film.

In the Korean comments

The most specific comment is a confused one. It says the commenter still can't tell what the concept is. In translation, the first two concept films felt to them like "deviant youth", but the arrow and wing metaphors here remind them of Cupid, "though that seems too brutal for Cupid". Another comment describes one member's angel look as frightening. In translation: angels are said to arrive telling people not to be afraid, "and yet this is honestly scary". Others point to timestamps. A few mention wings at 0:28. One says the red background at 0:50 felt familiar and then recalled a 불닭 (Buldak, the spicy noodle brand) ad. One comment reads, in translation, "It's not a blue screen, it's a red screen, right — now please do red screen". A separate comment simply says, in translation, "If BOYNEXTDOOR does it, it's a genre, and that's art."

What the words mean

One comment calls a member "아름답고 홀리해서" (areumdapgo holli-haeseo, beautiful and 'holy-ish'). 홀리 (holli, angelic beauty) is the English word "holy" turned into a Korean adjective-like word. Here it describes an angelic, sacred-looking beauty, and it is a fan-style compliment, not a religious statement. Another comment ends with "ㅁㅊ" (mi-chin, literally "crazy"). In this context it is an exclamation of awe at the angel look, not an insult.