RIIZE 라이즈 New Era Ad Behind

Korean comments on this video

What happened

The video follows RIIZE member Sohee through his first New Era advertising shoot. At the end, he says being chosen by the brand is an honor and that his love for New Era will continue.

More context

In the Korean comments

One comment treats Sohee’s modeling as visible growth rather than effortless talent. It reads, in translation, “What I want to praise Sohee for is that this isn’t innate talent but acquired talent,” contrasting his precise poses and expressions here with his awkwardness around debut.

What the words mean

기특해죽것어 (giteukhae jukgeosseo, literally “he’s so admirable I could die”) is not about death. It is casual, affectionately exaggerated language for feeling overwhelmingly proud of someone; 죽것어 (jukgeosseo, colloquial form of jukgesseo) is a colloquial rendering of 죽겠어 (jukgesseo, I could die from it).

Comments shown here come from this video.