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K-POPRESCENE
YouTube 850.8K views·YouTube 2.5K comments·3w ago

[BASE NOTES] RESCENE KakaoTalk Ad Behind

Korean comments on this video

What happened

RESCENE takes viewers behind the filming of its KakaoTalk advertisement, including repeated takes of a scene in which the members discuss letting Kakao recommend a trip destination.

More context

In the Korean comments

The comments also function as a fan-mobilization space: one explains that first-week album sales are counted for seven days, while others provide voting instructions. Another reads, in translation, “We bought everything from Kyobo! Let’s show them the power of the uncles. We may be short on time, but we’re not short on money.”

What the words mean

초동판매량 (chodong panmaeryang, first-week sales) literally means “initial sales volume,” but in K-pop it refers specifically to albums recorded as sold during the first seven days after release. The comment explaining it stresses that purchases must fall inside that window.

Comments shown here come from this video.

Comments in Korean20

The same comments the article read — most-liked first

@@g***953

KakaoTalk behind-the-scenes, oish~

@@이***873

First-week sales are counted over the 7 days from the start of sales. That’s different from how the sales of singers in the past—sometimes several million copies—were counted. So whether you buy during the pre-order period or go buy it on the release day, you need to do it. The day-one sales count is the most important.

@@정***144

Let’s absolutely crush the first-week sales~~~!!! The comeback is so soon!!! My heart is starting to race!!

BAKBING reaction summary

Fans are saying the ad's atmosphere is really pretty.

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