정한X조슈아 (SEVENTEEN) '12 o'clock' Official MV

Why Koreans care

The title marks the song’s crucial instant: the lyrics connect twelve o’clock—and the overlapping clock hands—to the mysterious figure’s appearance and possible disappearance. That makes every clock motif a continuation of the song’s hide-and-seek imagery.

In the Korean comments

One comment points viewers to 1:30, calling it 아주나이스 (aju nice, “VERY NICE”), the signature phrase associated with SEVENTEEN’s song “VERY NICE.” Another builds a playful comparison around the duo: in translation, “Yoon Jeonghan is the most handsome of pretty men, and Hong Jisoo is the prettiest of handsome men.”

What the words mean

얼빡 (eolppak, face-filling close-up) is blunt internet slang for a shot dominated by someone’s face. In “having so many 얼빡 (eolppak, face-filling close-ups) is such a blessing,” it is casual, exaggerated praise for how often the video puts their faces front and center.