IVE's Lethal Charm

Korean comments on this video

What happened

IVE’s official short pairs the title “IVE’s so lethal” with #LooksCanKill, extending the song title into a joke about the members’ appearance.

More context

In the Korean comments

One comment adds a note of uncertainty to the praise, reading in translation: “It is insanely addictive, but it’ll probably divide opinion.”

What the words mean

헤메코 (heme-ko, hair, makeup, and styling) compresses three Korean fashion terms into one piece of K-pop shorthand. A commenter uses it to praise the members’ entire visual presentation, not just their clothes.

Comments shown here come from this video.

Comments in Korean20

The same comments the article read — most-liked first

@@팀***240

This new song is seriously insanely addictive..

@@y***132

All the IVE girls are so freaking pretty 🥹🥹🥹🩷

@@슈***105

Aren’t they just way too pretty... Wonyoung: Just pretty 🐰💕(?) Yujin: Cute and subtly charismatic too!!(?)🐶💕 Liz: So pretty!!🐱💕(Take good care of your health too!!ㅣ) Rei: I want to touch her mochi...💕 Leeseo: My baby, so tiny and cute today too 🐯💕 Gaeul: This is the charm of a big sister!!🐿💕 I love IVE’s new song so muchㅏ❣️

BAKBING reaction summary

Fans are especially reacting to Wonyoung's beauty.

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