IVE 'Looks Can Kill' MV Reaction

The Korean context

What happened

IVE watches its superhero-themed “Looks Can Kill” music video. The reaction opens like a formal cinema announcement, but the instructions become jokes: viewers should cheer only in their hearts, and the “emergency exit” leads into the speaker’s heart.

More context

Why Koreans care

A member describes the video as having a “cute B급 (B-geup, B-grade)” sensibility. Here, “B-grade” points to deliberate camp: the group jokingly identifies scenes as ketchup, throat-lozenge, cake, ice-cream, mosquito-repellent, and spray commercials.

In the Korean comments

One comment reads, in translation, “I thought the ‘Accendio’ music video was the most entertaining, but this one is on another level—it’s so funny. The ad parodies in the middle were such a good call.” That comparison flags the mock-commercial sequence as a specific payoff to watch for.

What the words mean

넘사벽 (neomsabyeok, an insurmountable wall) is an abbreviated slang expression. In the comment comparing this video with “Accendio,” it means this one is so far ahead that comparison feels impossible—casual, exaggerated praise rather than a physical wall.

Comments shown here come from this video.