IVE Photoshoot Behind the Scenes

Why Koreans care

The captions use 하라메 (harame, highlight medley), K-pop shorthand for 하이라이트 메들리 (highlight medley). Wonyoung tries the drums and Liz records vocals for this album preview, so some of the “band” performance is tied to release content rather than serving only as photoshoot decoration.

In the Korean comments

One comment reads, in translation, “The first concept really suits An Yujin—there’s something handsome about it. And now that Leeseo is an adult, she has a much more mature feel, which suits her too.” It points to two different readings of the same concept: Yujin’s sharper styling and Leeseo’s more grown-up image.

What the words mean

아이팅 (aiting, IVE’s cheer) is the group’s playful version of 화이팅 (hwaiting, “let’s go” or “good luck”), not a word with a separate literal meaning here. Both the captions and one comment use this affectionate fandom wordplay to cheer IVE on.