영양고추 H.O.T 페스티벌

The Yeongyang Chili Pepper H.O.T Festival is the largest direct sales event centered on a single product, held at Seoul City Hall Plaza. It serves as a representative festival designed to directly promote the excellence and brand value of Yeongyang chili peppers to consumers in the metropolitan area. The event aims to provide visitors with a wealth of sights and entertainment by organically combining local culture, experiences, exhibitions, and sales content, while also creating a venue for urban-rural coexistence and harmony where producers and consumers can communicate directly. Furthermore, by directly showcasing fresh and safe agricultural products to consumers in major cities, the festival will enhance consumer trust in Yeongyang chili peppers and contribute to a substantial increase in income for participating farmers through the expansion of direct sales channels and the promotion of agricultural product consumption.

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