A Chinese person filed for the Han Jungsun trademark...
A Shanghai Han Jungsun looks identical to the Korean store, but Korea’s Han Jungsun says it has no connection to it.
Han Jungsun opened in Shanghai
After checking, a trademark application for 韩贞仙 had been filed in China.
Even the English name, “HANJUNGSUN,” is the same as the Korean Han Jungsun.
This is the Han Jungsun at The Hyundai, 韓貞仙.
The distinctive packaging, the menu, even the store interior—it’s all identical.
Checked with the Korean Han Jungsun, and they have nothing to do with it.
In short, it was filed without permission.
Countless Korean companies have already suffered losses because of trademark theft in China.
China follows a first-to-file system, under which trademark rights generally go to whoever files first.
Korean companies that fail to secure local trademark rights in advance suffer massive losses when trying to expand overseas.
https://bizhankook.com/articles/shanghai-hanjeonsun-copycat-store.html
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I saw Han Jungsun on a delivery app while traveling in Shanghai and thought, “Wow, they’ve already expanded to China... amazing.” But it was a knockoff???
The commenter says China’s actions will now cause harm to Koreans. Sigh.