A Cooking Show Like You've Never Seen | Shhh, Secret's Out Official Trailer | ENHYPEN JAY

Why Koreans care

The trailer's captions describe the challenge. One voice says it is hard enough even when you can see, then adds "보지도 않고 귀로만 듣고" (bojido anko gwiroman deutgo, "without even looking, only listening"). Another voice mentions working with "대단하신 셰프분들" (daedanhasin syepeubundeul, "distinguished chefs"). A run of cooking verbs follows: stir-fry, grill, slice, deep-fry. The auto captions do not say who is speaking or how the show is structured, so those details are not confirmed here.

In the Korean comments

Several comments turn the show's title word into a nickname. One writes "쫑솊 쫀나귀엽네" (jjongsyaem jjonna gwiyeopne, roughly "Jjong-syaem is so damn cute"). Another writes "쫑쉪" (jjongsywek) followed by a chef emoji. The emoji suggests the commenter reads the title word as a play on "chef", though the input does not confirm that. Two comments point to exact moments in the video. One reads, in translation, "0:17 handsome potato Jjong." The other says that at 0:24 "the knife work is crazy, has he always been this good?" I can't verify what is on screen at those timestamps. The comments show where these viewers wanted others to look. One comment reads, in translation, "The quality should be on Netflix," and a second commenter makes nearly the same remark. Another comment reads, in translation, "Wow, why is Bilab suddenly doing such a good job?" It is addressed to whoever produced the video.

What the words mean

"ㄹㅈㄷ" (rieul-jieut-digeut, "legendary") is the consonant initials of 레전드 (legend). Literally it is three letters, but it works as slang for "top-tier". One commenter uses it for the video's quality: "퀄리티 ㄹㅈㄷ" (gwalliti, quality). The register is casual and enthusiastic. "열일" (yeoril, "working hard") is short for 열심히 일하다 (yeolsimhi ilhada, to work hard). Literally it means "hard work". In fan talk it is a compliment for someone who keeps putting out content. One comment says JAY is "열일하는" (yeorilhaneun, "working hard") and thanks him for steadily producing content for fans. The register is affectionate.