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K-POPILLIT
YouTube 321.2K views·YouTube 763 comments·1mo ago

How do you even get annoyed...? l 'BREAK EVEN' Concept Film BURNING🔥 Behind

The Korean context

What happened

ILLIT films the “BURNING” concept while the members smash props, split a car and repeatedly struggle to act convincingly angry.

More context

Why Koreans care

Wonhee’s anger scene contains a wordplay-heavy callback to “Magnetic.” She calls its male lead 넙치 (neopchi, flounder), then describes him as an “어장 관리하는 넙치” (eojang gwanrihaneun neopchi): literally a flounder “managing a fishery,” but 어장 관리 (eojang gwanri, fishery management) is also slang for keeping several romantic prospects interested without committing.

In the Korean comments

The title’s joke continues in one comment, which reads, in translation, “How can even the way she gets annoyed be that cute?” Another comment singles out Minju’s unusually forceful presence in this concept, calling it “seriously intense.”

What the words mean

“짜증 그거 어떻게 하는 건데” (jjajeung geugeo eotteoke haneun geonde) literally asks, “Annoyance—how do you even do that?” Here it is a playful, exaggerated way of saying the members are so unaccustomed to showing irritation that even acting annoyed becomes a challenge.

Comments shown here come from this video.

Comments in Korean20

The same comments the article read — most-liked first

@@K***197

How can you look this cute even when you're annoyed…?

@@d***20

Lee Wonhee, the girl who gets prettier the more she strips it back. ❤

@@M***18

I’m seriously looking forward to this comeback..! Wonhee kept mentioning it on the livestream too, saying the songs are so bouncy.. plus her review that the album is pretty and so much more—I’m really excited. ILLIT, let’s thrive even more!!

More from this artist

More from ILLIT

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AlbumArtist-related

BREAK EVEN (EP)

ILLIT

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