As you become even more popular overseas, people will once again recognize the sincerity and effort that went into preparing customized events for each region like this
What happened
LE SSERAFIM’s Chicago clip prompted several pizza-specific reactions; one commenter says, in translation, “At first, I really thought it was pizza.”
In the Korean comments
One top comment treats the pizza concept as a city-specific gesture, saying in translation, “If you become more popular overseas, people will look back and recognize the sincerity and care you put into preparing tailored events for each city.” Another coins 르세라피자 (Le Ssera-pizza), blending LE SSERAFIM’s name with “pizza.”
What the words mean
어깨빵 (eokkae-ppang) combines “shoulder” with an impact-like 빵 (ppang, bang). It means a shoulder bump or shoulder check; in the comment describing a “pizza shoulder bump,” it is casual, comic slang rather than a reference to bread.
Comments shown here come from this video.
The same comments the article read — most-liked first
As you become even more popular overseas, people will once again recognize the sincerity and effort that went into preparing customized events for each region like this
What was that Hot Coolz shoulder bump? ㅋㅋㅋㅋㅋㅋㅋㅋ 🍕
Such cute pizzas ㅋㅋㅋ LE SSERAFIM keeps making us happier with new events every time—let’s give them even more love ❤
BAKBING reaction summary
Fans are joking about the pizza event in the comments.
Short notes from fans
LE SSERAFIM fan notes

Made My Night : Glow Clicker Keychain

Made My Night 2nd Single Album

Made My Night

Made My Night CHEMICAL NIGHT
HOT
CRAZY
Smart (Remixes)
EASY
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