2027 Hearts2Hearts SEASON’S GREETINGS TRAILER

In the Korean comments

One commenter praises the concept for giving every member equal attention, writing in translation, “This way, it’s fair. No one is treated differently, and everyone was made to look pretty, so fans won’t be disappointed and can be happy just looking at it.” Another jokingly reverses course mid-sentence: “I’m broke, so I can’t buy it—no, I’m buying it, so hurry up and give it to me.”

What the words mean

“스엠 또 지갑 열게 만드네” (seuem tto jigap yeolge mandeune, “SM is making me open my wallet again”) does not mean physically opening a wallet. It is a casual, exaggerated way of saying the concept is tempting the commenter to spend money again; 스엠 (seuem, SM) is a colloquial rendering of the company’s initials.