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K-POPILLIT
YouTube 425.1K views·YouTube 707 comments·3w ago

Bad Princesses Don't Hold Back

The Korean context

What happened

ILLIT films the “MAD” concept in Tokyo, moving from individual setups involving martial-arts training, tarot cards and a toy hammer to a group shoot in blonde wigs at a hamburger shop.

More context

Why Koreans care

Minju’s tarot shoot uses a real reading rather than just posing with cards. She says she could not fully follow the Japanese but was told the reading was favorable—a detail worth remembering while watching her reactions.

In the Korean comments

One commenter calls the group 금발릿 (geumballit, “blonde ILLIT”), a compact blend of “blonde hair” and ILLIT. The comment reads, in translation, “Finally, we get to see blonde ILLIT... I love it so much.”

What the words mean

불량 공주들은 참지 않아 (bullyang gongjudeureun chamji ana) can literally sound like “bad princesses do not endure.” Here, 불량 (bullyang) means rebellious or delinquent rather than defective, while 참지 않아 (chamji ana) means “won’t put up with it” or “won’t let it slide”; together, it is a punchy, playful “Bad-girl princesses don’t take it lying down.”

Comments shown here come from this video.

Comments in Korean20

The same comments the article read — most-liked first

@@잉***163

불량공주릿둥이 너무좋지..

Original · Translation unavailable
@@글***28

ILLIT looks so beautiful with blonde hair, and blonde suits her so well ❤❤

@@ا***19

I’m a fan living in Saudi Arabia. I still haven’t been to any of your performances even once. I really want to meet you in person someday! Please reply to me just once. 🥺💗 I always try to watch your videos faster than anyone else! I still can’t speak or write Korean well, but that’s okay! I’m a passionate fan who loves you so much. I’m also a BELIFT LAB fan! 🫶🏻 Please make sure to see my message! I love you! 💗🐰✨

More from this artist

More from ILLIT

A compact selection matched to the artist in this clip.

AlbumArtist-related

BREAK EVEN (EP)

ILLIT

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