NMIXX(엔믹스) “Strange Muse” Countdown Live

The Korean context

What happened

During NMIXX’s countdown live for their sixth EP, “Strange Muse,” a “cake villain” takes the celebration cake. The members must complete missions in pairs to win back both the cake and the chance to introduce the album’s tracks.

More context

Why Koreans care

The description pairs 긴소원 (gin sowon, long-held wish) with the English title “BirthdayWish.” That pairing connects the release to the countdown live’s birthday-cake motif and the Korean custom of making a wish while blowing out candles.

In the Korean comments

One comment turns the song title into a pun: “초를 불어어~ 엔믹스 잘 되게 해주세요.. 긴소원 빕니다” (choreul bureo—NMIXX jal doege haejuseyo… gin sowon bimnida, “Blow out the candles—please let NMIXX do well… I’m making a ‘Long Wish’”). 긴소원 (gin sowon, long-held wish) is simultaneously the title being promoted and the wish the commenter makes for the group’s success.

Comments shown here come from this video.