Welcome, ATEEZ, to your new positions as Brawl Stars community managers! Then let’s all set sail with Brawl Stars! ⛵
What happened
ATEEZ receives an announcement welcoming the group as community managers for Brawl Stars Korea. The captions also promise two missions and an event beginning October 24.
Why Koreans care
The title’s 이 세계에선 (i segye-eseon, “in this world”) sounds like 이세계 (isegye, “another world”), the Korean term associated with stories about entering an alternate world. “In this world, I’m a community manager?!” frames the appointment like the surprising new role in one of those stories.
In the Korean comments
One comment uses compact gaming slang: 현질준비완 (hyeonjil junbi wan, “ready to spend real money”). In translation, it reads, “ATEEZ in a game I love—whatever it is, I’m ready to spend,” turning the collaboration into a declaration of readiness to buy in-game content.
What the words mean
성덕 (seongdeok, “successful fan”) does not simply mean someone who is good at being a fan. It describes a fan who gets a dream opportunity connected to what they love; here, commenters playfully call ATEEZ members 성덕 (seongdeok, “successful fans”) because, according to those comments, they played or liked the game and then landed a collaboration with it. One comment pairs it with 덕업일치 (deogeop-ilchi, “fandom and work aligning”), another casual expression for turning a personal passion into part of one’s work.
Comments shown here come from this video.
The same comments the article read — most-liked first
Welcome, ATEEZ, to your new positions as Brawl Stars community managers! Then let’s all set sail with Brawl Stars! ⛵
You’re literally a successful fanㅋㅋㅋㅋㅋㅋ What is this hobby-becoming-your-job thing?
ATEEZ in the game I love—whatever happens, I’m ready to spend money in-game
BAKBING reaction summary
Fans are excited about ATEEZ's collaboration with the game.
Short notes from fans
ATEEZ fan notes

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