16:59 The production team called in every connection they had ㅋㅋㅋㅋㅋㅋ
What happened
For Lee Know’s 29th birthday, the crew stages an adult version of a baby’s ceremonial object-picking game, then has him read and fact-check his own online profile.
Why Koreans care
The ceremony is 돌잡이 (doljabi, first-birthday object picking), in which a child’s choice symbolically points toward their future. Lee Know chooses an old coin, prompting wishes for more fans, recognition and applause. Later, while reading his own Namuwiki profile, he confirms several details but asks for an uncomfortable nickname to be changed.
In the Korean comments
One comment flags 16:59 with “제작진 인맥 총동원” (jejagjin inmaek chongdongwon, “the production crew called in every connection they had”), a joking way to frame the expanding cast of birthday well-wishers as an all-out mobilization.
What the words mean
The title’s 맘대로 (mamdaero) literally means “according to one’s heart,” but in ordinary casual Korean it means “however one wants” or “one’s own way.” Combined with Lee Know’s name and the official English title, “The kNOw Way,” it makes the series sound playfully governed by Lee Know’s preferences.
Comments shown here come from this video.
The same comments the article read — most-liked first
16:59 The production team called in every connection they had ㅋㅋㅋㅋㅋㅋ
I really love seeing him smile throughout the video ♥️
Just looking at Lee Know’s thumbnail, I thought he was a mountain spirit ㅋㅋ
BAKBING reaction summary
The comments are mostly birthday wishes and fans loving how much Lee Know smiled.
Short notes from fans
Stray Kids fan notes

Suiatsu 4th Mini Album (Japan)
SUIATSU

This & That 10th Mini Album
THIS & THAT
SKZ-REPLAY 2026 Pt.1
DO IT

SKZ IT TAPE ‘DO IT’
KARMA
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