Call me 부기맨

Why Koreans care

부기맨 (bugimaen, boogeyman) is simply the Korean phonetic rendering of “boogeyman,” not the name of a separate Korean folklore figure.

In the Korean comments

The comments turn Yeosang’s image into a dog-breed switch: one commenter calls him a “born-to-be Maltese” who has finally become a Doberman, while another combines the two as “Doberman-Maltese.” Another still sees the Maltese, saying that his little hops beside Mingi make him look like a puppy; it is worth watching how the same light, agile dancing can read as either sleek or puppy-like.

What the words mean

찰떡 (chaltteok, sticky rice cake) is not about food here. When commenters say the concept is 찰떡 (chaltteok, a perfect fit), they mean it suits Yeosang exceptionally well; 개찰떡 (gaechaltteok, an extremely good fit) adds a blunt, highly casual intensifier.