K-POPBAKBING Brief
Five Years On, ‘Butter’ Still Going Strong: BTS Hit Shows Lasting Power
스포츠동아
What happened
Sports Donga reported that BTS’s hit song “Butter” continues to show longevity five years after its video was unveiled. The song entered Billboard’s main Hot 100 singles chart at No. 1 and held the top spot for 10 weeks in total, while the video is still gaining views.
Why it matters
When it was released, the video set a K-pop record by reaching 100 million views in the shortest time. Its continued view growth five years later extends its significance beyond that initial speed record. Together with the song’s 10 total weeks atop the Hot 100, the evidence shows sustained attention to both the track and its video.
This brief was prepared by BAKBING based on reporting from 스포츠동아.
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