K-POPBAKBING Brief
The 'Brazilian rhythm' shaking up K-pop, and why it's catching on
news.sbs.co.kr
What happened
SBS reported that Brazilian funk has recently become a major trend in the K-pop market, with songs built around its intense, distinctive rhythms. The description traces its use from NMIXX’s “O.O” in 2022 to the title track of ENHYPEN’s comeback on the 20th of last month, which it says also carries Brazilian funk’s characteristic sound.
Why it matters
The examples supplied by SBS show the style appearing in K-pop releases across multiple years rather than in only one current song. Its inclusion in both the earlier NMIXX track and ENHYPEN’s latest title track supports the report’s central point that Brazilian funk is now gaining broad attention within K-pop. The provided evidence does not establish a more specific cause for its popularity.
This brief was prepared by BAKBING based on reporting from news.sbs.co.kr.
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