Wolf Boys in Love... &TEAM show a strikingly changed image as they target K-pop’s home base [Full]

K-POPBAKBING Brief

Wolf Boys in Love... &TEAM show a strikingly changed image as they target K-pop’s home base [Full]

etoday.co.kr

What happened

&TEAM presented a sharply changed “wolf boys in love” image while setting its sights on K-pop’s home turf. The group said it had taken first place on music shows during its previous Korean promotions but had not won on “Inkigayo.” Members added that it would feel special if Euijoo, who serves as an MC there, personally announced the group’s name.

Why it matters

The comments identify “Inkigayo” as a remaining broadcast goal after the group’s other music-show wins. Having Euijoo announce the result would give that goal added meaning for the members. They also framed the Korean activity as a chance to show their appeal and performance to people who do not yet know them well.

This brief was prepared by BAKBING based on reporting from etoday.co.kr.

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