K-POPBAKBING Brief
JISOO Breaks K-pop Mold, Conquers English Pop Market With 'CLICK'
뉴스엔
What happened
Jisoo released "CLICK," the pre-release single from her first full-length album, on September 4. Its music video was directed by Joseph Kahn, a Grammy-winning director of Korean descent who has worked with Taylor Swift, Eminem and Lady Gaga. The release follows her October collaboration with ZAYN on "Eyes Closed."
Why it matters
The report frames "CLICK" as evidence that Jisoo can succeed in English-language pop without the "spicy" or fierce concept often expected in the genre, describing it as breaking the usual Anglo-American pop formula. Her collaborators, including Kahn and her prior feature with ZAYN, point to a growing roster of high-profile Western names around her solo work.
This brief was prepared by BAKBING based on reporting from 뉴스엔.
Read original article
