K-POPBAKBING Brief
ROSÉ drops selfie immediately after Apple event, teases music video collaboration
마이데일리
What happened
Rosé posted a selfie right after an Apple event wrapped, using it to tease an upcoming music video collaboration. The post revealed that her new song, "New Trick," is set for release on September 17, and confirmed that its music video was filmed with the iPhone 18 Pro.
Why it matters
By timing the teaser to coincide with the end of an Apple event, Rosé is linking the rollout of her new solo single to the iPhone 18 Pro, suggesting a promotional tie-in with the device. The announcement also highlights her ongoing presence as a solo artist alongside her group activities, as she moves toward a new release just over a week later.
This brief was prepared by BAKBING based on reporting from 마이데일리.
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