K-POPBAKBING Brief
ROSÉ Becomes 'Apple Muse'…Surprise Comeback on 18th with iPhone 18 Pro Campaign
뉴스엔
What happened
Rose will release a new single titled new trick on the 18th, according to Vogue as cited by newsen.com. The track is described as a standalone release, separate from Rose's upcoming second full-length album, which is due next year; the album's own lead single will be unveiled separately at a later date. The song's audio and its accompanying music video, directed by Dave Meyers, are both scheduled to drop on the 18th.
Why it matters
The announcement clarifies the sequencing of Rose's output for fans awaiting her second album: new trick is a separate release, not that album's first single, so the album's actual lead single is still to come. The report's own headline frames this comeback around an Apple Muse tie-in with the iPhone 18 Pro, indicating the release is linked to a product campaign rather than a standard standalone rollout.
This brief was prepared by BAKBING based on reporting from 뉴스엔.
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