K-POPBAKBING Brief
MONSTA X Wraps ‘MAGIC’ Promotions with a No. 1 Win on Music Shows: “It’s All Thanks to Monbebe”
스포츠동아
What happened
MONSTA X concluded promotions for “MAGIC,” the title track of its mini album “The Phase,” with the September 13 broadcast of SBS’s “Inkigayo.” The campaign ended after the group took first place on a music show and posted results on charts in Korea and overseas. The headline also conveys the group’s message that the outcome was thanks to Monbebe.
Why it matters
The music-show win gives the “MAGIC” campaign a specific first-place result, while the cited Korean and overseas chart results show that its recorded performance extended beyond a single market. The final “Inkigayo” appearance also provides a clear endpoint for promotions tied to “The Phase.” Together, the reported results summarize the activity through both a broadcast ranking and chart performance.
This brief was prepared by BAKBING based on reporting from 스포츠동아.
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