K-POPBAKBING Brief
Games Promote K-Pop, K-Pop Elevates Gaming Festivals··· Two Industries Share a ‘Winning Formula’
seoul.co.kr
What happened
LE SSERAFIM took part in a game festival after co-producing the music video for its new song, “Made My Night,” with Blizzard. The report also describes game companies borrowing K-pop’s music, choreography, and group format to create virtual idols, then extending those creations into in-game character designs.
Why it matters
The collaboration shows an exchange running in both directions: games can introduce K-pop, while K-pop performers can bring attention to a game festival. It also shows that the crossover goes beyond promotion, as elements used to shape K-pop groups are being applied to virtual idols and translated into character design inside games. Together, these examples support the report’s framing of two industries adopting increasingly similar formulas for success.
This brief was prepared by BAKBING based on reporting from seoul.co.kr.
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