K-POPBAKBING Brief
LE SSERAFIM to Open Pop-Up for 2nd Single on Sept. 22, Revealing ‘Overwatch’ Collaboration Merch
newsis.com
What happened
LE SSERAFIM will open a pop-up for its second single on September 22 and unveil merchandise created in collaboration with Overwatch. According to the supplied report, the single was released on September 11.
Why it matters
The title track’s music video entered YouTube’s daily popular music-video rankings in 18 countries and regions immediately after its release. The song also reached No. 35 on the Worldwide iTunes Top Songs chart dated September 16. These documented rankings show measurable international interest in the release ahead of the pop-up, while the announced Overwatch merchandise adds a specific collaboration element to the event.
This brief was prepared by BAKBING based on reporting from newsis.com.
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