K-POPBAKBING Brief
BLACKPINK’s Rosé Releases New Song 'New Trick,' Unveils Garage-Punk Collaboration with Apple
mhns.co.kr
What happened
BLACKPINK member Rosé released a new garage-punk song titled “New Trick” on September 18. The song carries a message about overcoming hardship and continuing to move forward. Apple participated in producing its music video as part of a campaign timed to the launch of the iPhone 18.
Why it matters
The report directly connects Rosé’s new music to an Apple product-launch campaign through the music video. That makes the collaboration a concrete part of how “New Trick” was presented, while the release itself remains Rosé’s song. The documented theme of resilience also gives the track a clearly stated message beyond the Apple campaign.
This brief was prepared by BAKBING based on reporting from mhns.co.kr.
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