K-POPBAKBING Brief
Hearts2Hearts wraps up ‘ALIVE’ music show promotions, set to heat up October festivals
매일경제
What happened
HeartsWave concluded music-show promotions for “ALIVE” and is set to appear at festivals in October. The song’s music video ranked No. 34 on YouTube Music’s popular music video chart, while its audio placed No. 11 on Instagram Reels’ rising audio chart. HeartsWave is also continuing to post social-media content tied to the song, including a challenge Reel released on the day “ALIVE” came out.
Why it matters
The two chart placements provide concrete evidence that “ALIVE” is appearing through both music-video and short-form audio channels. Continued social content means the promotional campaign remains active after the music-show activities have ended. The announced October festival appearances will provide the next setting for presenting the song.
This brief was prepared by BAKBING based on reporting from 매일경제.
Read original article
