서초뮤직앤아트페스티벌(SMAF)

is Seocho-gu's signature summer festival, turning the heart of the city into a plaza for culture and art with the energy and passion of youth. Since its debut in 2023, it has grown quickly and returns for its third edition this year, set against the Seoul Express Bus Terminal area and the Goto-Sevit tourism zone. This year, under the theme 'Music Terminal for People Who Love Art,' it presents a rich lineup where music, art, and everyday life blend naturally, offering visitors a special artistic experience in daily life. Especially noteworthy is that SMAF is planned and operated directly by young people, making it more than just a festival: it is a place where youth can unfold their dreams and abilities, connect with audiences through art, and grow together. Now established as a cultural brand representing the Goto-Sevit tourism zone, SMAF will continue its special journey of bringing rest and inspiration through art in the middle of the city.

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