Google search results before and after The Handmaiden was released
Commenters praise how The Handmaiden helped reclaim the Korean word for “young lady” from the suggestive search results it once brought up.
Before release
After release
Director Park Chan-wook's note in the screenplay for The Handmaiden
-How that noun (agassi) was originally used before middle-aged men took the lead in polluting it in modern times -Why he chose the title The Handmaiden: he hated seeing the word used with its connotations twisted
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“With that one thought alone—that I would restore the original beauty of the noun that middle-aged men took the lead in polluting in modern times” -> Wow.... That's incredible.
“I would restore the original beauty of the noun that middle-aged men took the lead in polluting in modern times...” That seriously gives me chills.
For real, massive praise. Search for The Handmaiden and all you get is the movie now 😭