K-pop·2h ago

The agency that used an idol's trauma as content for its own show

Fans are criticizing JYP after Lily received an acting prompt that closely mirrored her childhood bushfire trauma.

When Lily was young, the Australian bushfires caused extensive damage to her hometown of Marysville. Lily struggled with trauma and depression afterward, but at her mother's suggestion, she was able to overcome it through music.

But in the self-produced content uploaded today,

one of the acting test prompts was to “act like your house burned down and is gone.”

As soon as Lily said, “Guess I don't even have to act for this?” all the members went quiet and told them to hurry up and change the prompt.

X랑@021O17

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No matter how trendy this content format is, I don't think a fire that caused serious harm should be used as a joke in front of someone who actually lived through it. How can this be the official channel, not even some outside YouTube channel, and still treat one member's trauma as mere variety-show fodder? This is something Lily had been talking about since she appeared on K-pop Star before joining JYP…

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X릴며들다 Lilyfied💓@Lilyfied_

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Do you seriously think it makes sense to use a disaster or tragedy with a real victim—especially when that victim is an artist signed to the agency—as the punchline??? They added captions like “Somber” and “Flustered” and edited it like some ambush joke or angry-outburst gag. It was a clip they could've just cut, but the fact that they went out of their way to edit it and include it means they thought this was funny…

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People in Korea and abroad are saying there's no way they didn't know the story Lily told on K-pop Star, that they showed no consideration for her, and that even if the production company didn't know, the agency should have cut it. JYP still hasn't taken the video down.

TheQoo · View original source

4 comments

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AnonymousTheQoo4h ago

Are they out of their minds? Even if the production team didn't know when they released it, they should've edited it out immediately after seeing the members react like that. Why would they upload someone else's trauma like this?

AnonymousTheQoo4h ago

I can believe they might've done it without knowing. But if so, they should've just edited it out. Why go out of their way to leave it in...?

AnonymousTheQoo4h ago

Guess they thought it would get them some publicity.