Disney Fan Event D23 Puts the Spotlight on Korean Content

BAKBING Brief

At Disney’s fan event, D23, the prominence of Korean content was highlighted. In particular, variety shows and dramas were featured one after another as success stories, and among them, “The Great Lady of the 21st Century” was reportedly the most-watched Korean original series on Disney+ worldwide. Eric Schreiber, Vice President of DTC at The Walt Disney Company, also commented on this development. Key Point: The rising global recognition of Korean content provides international fans with opportunities to experience a wider variety of content.

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