BTS sold 2 million merch items in North America… HYBE posts KRW 1.5 trillion in quarterly revenue
In its Q3 2026 earnings report released on the 3rd, HYBE said around 1 million fans visited merchandise sales locations across 12 cities during the 45 days of BTS’s second North American tour leg. Around 2 million items were sold during that period. Boosted by BTS’s tour performance, HYBE posted Q3 revenue of KRW 1.5257 trillion and operating profit of KRW 188.5 billion. Both were the company’s highest-ever quarterly figures. The previous records were Q2 this year, with KRW 1.45 trillion in revenue and KRW 170.9 billion in operating profit.
https://m.entertain.naver.com/now/article/144/0001147905
Which number blows your mind more?
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I wonder how much each BTS member will end up taking home from this ARIRANG tour. With the album too, it seriously looks like they’ll hit their biggest numbers ever.
These merch sales are from the second North American leg after the World Cup halftime show. The first North American leg isn’t included.
These numbers are so huge I can’t even wrap my head around them lol.