BLACKPINK - DEADLINE JACKET MAKING FILM

What happened

BLACKPINK shares a behind-the-scenes film for DEADLINE's album imagery. The official jacket-making upload runs two minutes and 21 seconds.

Why Koreans care

In idol releases, album photography helps establish a concept rather than merely decorate packaging. Its production can become fan entertainment in its own right, which explains why enjoying this film and streaming the music become competing priorities in one comment.

In the Korean comments

Fandom, visual appreciation: “The girls look really cool and beautiful.” Minority, streaming pressure: one viewer criticizes fans, writing in an excerpt, “They prefer watching this video to supporting BLACKPINK by streaming on music platforms.” That is a complaint, not verified audience behavior.

What the words mean

Jacket refers to album-cover imagery here, not clothing manufacture. A jacket-making film concerns the production of those images; it is not necessarily the making of a music video.