Shh, Secret Soup - Unofficial Trailer 'The Jjong Soup Boom is Coming' 🧑‍🍳

What happened

ENHYPEN's channel posted a teaser labeled "비공식 예고편" (bigongsik yego-pyeon, "unofficial trailer") for something called "쫑솊 붐" (Jjong-syeop boom), styled as a cooking-show tease with a chef emoji.

In the Korean comments

Several commenters lean into the trailer's chef bit, but they don't all sound alike. One comment reads, in translation, "Ooh, you actually look kind of like a chef?" — casual, teasing. Another, in translation, "쫑셒 멋찌다" ("Jjong-syeop 멋찌다 (meotjjida, playful spelling of 멋지다, 'cool')" (meotjjida, cool or stylish)) — stretches the word "cool" into a cutesy misspelling, the kind of affectionate typo fans use for emphasis. A third comment stands out for the opposite reason: it reads, in translation, "You look like a cook in the kitchen" — stiff, formal phrasing that sounds more like a literal or machine-assisted translation than typical fan chat.

What the words mean

The title and a top comment both spell "chef" as "솊" (cutesy misspelling of syepeu) or "셒" (cutesy misspelling of syepeu) instead of the standard 셰프 (syepeu, "chef"). Read literally these aren't real words — they're deliberate, cutesy misspellings of 셰프 (syepeu, chef), the kind fans use for playful emphasis rather than any actual meaning change. Register: affectionate, joking.