Did Lee Ki-chan's pharmacy busking for Cold hit big? Named cold-wave prevention ambassador (Eardrum Boyfriend)
https://m.entertain.naver.com/home/article/415/0000053516
On the KBS 2TV music talk show The Seasons: Sung Si-kyung's Eardrum Boyfriend, airing on the 6th, Lee Ki-chan will talk about the unusual way he promoted his recently released song Cold (2026). Lee Ki-chan says the song's title inspired him to choose a pharmacy as the performance venue, after which unexpected offers started coming in, including being named a cold-wave prevention ambassador and appearing at a yuzu festival. He also shares his plan to perform at a traditional market by changing his older song Dancing Tree to Dancing Greens.
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Dancing Greens lmaoooo, turns out he's f*cking hilarious lmaooo
I saw the pharmacy busking video, and he still sings so well lololol
That leafy green that never wished for even the smallest thing